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Sennheiser India has launched its offi­cial online store, at shop.sennheiserindia.com. How­ever, the web­site is inde­pen­dently oper­ated by Net Dis­tri­b­u­tion Ser­vices Pri­vate Lim­ited (NDSL), a com­pany that oper­ates multi & sin­gle brand stores. NDSL also oper­ates and man­ages online stores for Walt Dis­ney India, Fas­track, Tantra T-Shirts, among others.

The web­site UI looks dif­fer­ent than a lot of eCom­merce web­sites with min­i­mal con­tent on its page mak­ing brows­ing the web­site a pleas­ant expe­ri­ence. How­ever, the design of the web­site can do with some more refine­ment. The web­site sells Sennheiser head­phones, head­sets, and micro­phones. All the prod­ucts come with 2 years warranty.

Apart from sell­ing Sennheiser prod­ucts, the web­site also pro­vides dealer search, that allows users to search deal­ers in their loca­tion. We tried search­ing for deal­ers in Mum­bai and were able to get a list of deal­ers in south, cen­tral, and sub­ur­ban Mumbai.

Pay­ment and deliv­ery (No COD)

The web­site accepts pay­ment from credit/debit card and Net pay­ment. How­ever, it does not offer Cash on deliv­ery (COD) option which many ecom­merce web­sites in India offer. The web­site men­tions that it offers express deliv­ery, how­ever, when we tried to buy a MM 30I head­phone it only offered us free ship­ping. With free ship­ping, the web­site claims to ship prod­ucts within 5–7 busi­ness days from receipt of order and pay­ment. For now, the site offers free ship­ping on all of its products.

Com­pe­ti­tion

Sennheiser online por­tal com­petes with every other ecom­merce por­tal that sells Sennheiser prod­ucts includ­ing Flip­kart, Infibeam, among oth­ers. While Sennheiser store offers ship­ping in 5–7 busi­ness days, the com­pe­ti­tion offers much bet­ter ser­vice with deliv­ery within 2–3 busi­ness days and abil­ity to pay cash on deliv­ery. So we’re not sure if poten­tial cus­tomers will choose the compay’s offi­cial online store over others.

While many eCom­merce web­sites have stated that a large per­cent­age of users pre­fer to opt to COD in India, it’s sur­pris­ing that Sennheiser’s online por­tal does not offer users with this facil­ity. While it helps to gain trust among users, COD has also proven to be a pain point for e-commerce companies.

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