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Accord­ing to Indian Read­er­ship Sur­vey (IRS), a sur­vey con­ducted by Hansa Research for Media Research Users Coun­cil (MRUC), media con­sump­tion on the Inter­net plat­form in India has touched 3.75 crores, up from 3.44 crore (pdf) in the pre­vi­ous quar­ter and 3.08 crore in a quar­ter before, and a sig­nif­i­cant 47% CAGR (Com­pound Annual Growth Rate) dur­ing the period Q3 2011-Q1 2012.

The media con­sump­tion on the Cable & Satel­lite plat­form stood at 47.51 crore, up from 46.23 crore in the pre­vi­ous quar­ter, and record­ing 12.4% CAGR dur­ing the period Q3 2011– Q1 2012, while the media con­sump­tion on the radio plat­form stood at 15.49 crore, down from 15.67 crore in the pre­vi­ous quar­ter and a neg­a­tive 4.2 CAGR. The total media con­sump­tion stood at 64.04 crore, up from 63.63 crore in the pre­vi­ous quar­ter and 3.2% CAGR dur­ing the period Q3 2011-Q1 2012.

Decline in print read­er­ship for sev­eral pub­li­ca­tions: While the media con­sump­tion through the print plat­form stood at 35.2 crore, mar­gin­ally up from 35.03 crore in the pre­vi­ous quar­ter and 1.3% CAGR dur­ing the period Q3 2011-Q1 2012, seven out of the top ten print pub­li­ca­tions reg­is­tered a decline in read­er­ship while the remain­ing three pub­li­ca­tions showed a mar­ginal growth.

Those that reported a quar­ter on quar­ter decline include: Dainik Bhaskar, Malyalam Manorama, Amar Ujala, Lok­mat, Daily Thanti, Rajasthan Patrika and Mathrubhumi

Those that reported a quar­ter on quar­ter growth include: Dainik Jagran, Hin­dus­tan, The Times of India

Note: detailed infor­ma­tion on Inter­net and the sur­vey method­ol­ogy for the domain isn’t included in the presentation.

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