Indian Media Magazine – Media, Television, Movie and Celebrity News

Dig­i­tal Direct Broad­cast (DDB) Foun­da­tion has launched a new dig­i­tal enter­tain­ment plat­form – Dig­i­tal Direct Broad­cast, which claims to offer a bet­ter tele­vi­sion view­ing expe­ri­ence by offer­ing fea­tures like an inte­grated set-top box, 2D to 3D image con­ver­sion, Cloud Com­put­ing, Direct Satel­lite recep­tion among others.

Dig­i­tal Direct Broad­cast (DDB) Foun­da­tion is a con­sor­tium of seven tech­nol­ogy com­pa­nies includ­ing the semi­con­duc­tor com­pany STMi­cro­elec­tron­ics, appli­ca­tion maker Ird­eto, cloud com­put­ing focused Nivio, audio-video tech­nol­ogy com­pany Faroudja, Sound tech­nol­ogy com­pany Strata, DTH ser­vice provider Video­con d2h and elec­tron­ics com­pany Phillips.

There’s not much info on the types of devices which will sup­port the plat­form, at this point in time. But we feel that the device will be an advanced ver­sion of a set-top box with sup­port for 3D and inter­net based apps. We will not be sur­prised if it will be sup­ported ini­tially by Video­con on its DTH platform.

Fea­tures and Specs: As stated ear­lier, this new plat­form brings in new fea­tures like an Inte­grated set-top box which can directly receive satel­lite sig­nals with­out the need of a sep­a­rate set-top box; a 2D to 3D con­ver­sion tech­nol­ogy which con­verts the reg­u­lar 2D images in tele­vi­sion chan­nels to 3D images in sup­ported tele­vi­sions; Inter­net brows­ing with sev­eral tele­vi­sion apps to access Face­book, Twit­ter, Google, Skype, Yahoo and oth­ers; a 450MHz dual core proces­sor along with a 14 bit proces­sor which is appar­ently capa­ble of dis­play­ing 4 tril­lion col­ors; a Cloud TV ser­vice which allows users to share files, pic­tures or songs over the air; Over The Air (OTA) soft­ware updates; improved audio-visual expe­ri­ence, 10-band graphic equal­izer, and HDMI support.

Avail­abil­ity: The con­sor­tium stated that the plat­form will be launched on July 1, to coin­cide with the upcom­ing manda­tory dig­i­ti­za­tion and will be avail­able across four metro cities includ­ing Delhi, Mum­bai, Chen­nai and Kolkata. Although, there is no spe­cific infor­ma­tion on the pric­ing front at present.

Other Play­ers: Last week, Amkette, the stor­age and mul­ti­me­dia tech­nol­ogy com­pany, had launched EvoTV which runs on Google’s Android 2.3.4 (Gin­ger­bread) and allows cus­tomers to access Inter­net on their tele­vi­sion using WiFi or a broad­band con­nec­tion. Sling Media also offers a TV stream­ing device, Sling­box, which allows users to hook-up a live TV source like an ana­log coax­ial cable or a Cable or Satel­lite set top box to stream TV con­tent via the Inter­net to a com­puter or other portable devices includ­ing iPads and smart phones.

In Feb­ru­ary 2012, Zee New Media, the dig­i­tal busi­ness of Zee Enter­tain­ment Enter­prises, had launched Ditto TV, an online TV sub­scrip­tion ser­vice that offered live TV streams and video on demand con­tent on mobile phones, tablets, PCs, enter­tain­ment boxes and con­nected TVs. Avail­able in India, UK, UAE, New Zealand and Aus­tralia, this ser­vice was pow­ered by Siemens Com­mu­ni­ca­tion and Media Tech­nol­ogy and offered adap­tive stream­ing that ensures an opti­mal live stream feed based on the avail­able band­width strength. Prior to this, PK Online had also extended its Hello TV ser­vice to non-BSNL users, pro­vided they sub­scribe to the ser­vice via a BSNL branded ITZ Cash card. Apalya’s TV plat­form has also been deployed by a large num­ber of mobile oper­a­tors and OEMs (Orig­i­nal equip­ment man­u­fac­turer) in India.

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